What is a coastal grandmother? The new decoration trend explained


The coastal grandmother is often portrayed using the cinematic trope of a wealthy divorcee who shows up at her beach house to drink chardonnay in striped pajamas. It’s a shaker kitchen filled with bowls of lemons, fresh flowers from the farmer’s market, and pitchers of iced tea. This is something directed by Nancy Meyers.

The term was coined on TikTok by Lex Nicoleta, and although the coastal grandmother was not born on social media – it’s a look that predates both TikTok and its Gen Z followers – her account has since become the headquarters of the coastal grandmother. The trending videos reached 8.2 million views.

What is Grandma’s Coastal Aesthetic?

The Coastal Granny aesthetic is distinctly West Coast (although Nicolata offers some important distinctions between East Coast and West Coast) and while rich, it relies more on comfortable luxury than anything fancy. ostentatious. The homes are immaculately appointed and never fall victim to seaside references – you’ll find lots of fresh linens, natural sea grasses and antique furniture before you find a ship in a bottle.

“It’s no wonder the ‘coastal granny’ trend is growing in popularity, as the trend offers an elegant and timeless aesthetic, which conveys feelings of coziness and cosiness in a room, as well as a sense of richness. “, says Sam. Hood, co-founder and chief creative officer at AMARA.

How to Get the Coastal Grandma Look

While sweeping ocean views and sand prints on your porch certainly help create the coastal granny look, they’re by no means essential.

“You don’t have to be near the coast to recreate the ‘coastal grandma’ look,” says Rhiannon Johns, interior designer and brand manager at Piglet in bed“but adding a soft, flowing backdrop can create the scene you want to achieve.”

Color is key, coastal grandmas can skillfully combine a range of beige shades with crisp whites and, of course, sunny seaside blues.

“When you think of a beach house, you don’t imagine dark woods and dark colors, it’s light tones and natural furnishings that come to mind,” Sam explains. stick to light, bright tones such as blues and whites.You should also keep this in mind when choosing furniture and avoid anything too dark.

coastal granny trend

“You can create the interior of a beach house by layering many different natural fabrics and materials such as linen, wood, and natural plant fibers,” says Rhiannon. “The beauty of these materials is that not only are they durable, but they add texture and naturally create a minimalist, contemporary look. Woven rugs, cushions, baskets and wall hangings can all be incorporated to create a feeling laid back and laid back which the coastal look is all about.”

Resist the urge to decorate with seashells (perhaps just one) and instead look to finish with plants and flowers.

“You haven’t finished the coastal grandma aesthetic without collecting some fresh flowers for your home, either from your garden or from your local florist. As well as being a beautiful decorative piece that can brighten up any any room, they also help purify the air while you sleep. As it’s spring, opting for an array of seasonal plants means they’ll bloom beautifully. Try tulips, daffodils, hydrangeas or a calathea plant, to really brighten up your space.

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