Soho Home continues to expand, San Francisco’s new HR Gallery and more


A week before summer, new showrooms are popping up everywhere. In our monthly recap, Home business brings together all the expansions and openings to have on your radar.

Spotlight on the showroom: Rimadesio launches a North American flagship

Giussano, Italian-based home furnishings brand Rimadesio had been toying with the idea of ​​a showroom in the United States for quite some time. But it wasn’t until last month that the company was finally able to make that dream come true with a shiny new flagship store in New York’s NoMad neighborhood.

For years, Rimadesio’s business model in the United States consisted of a single independent representative, Andrea Romano, based in Europe and commuting approximately four times a year to expand the US market. But Romano believed that if the business was to really take off, it would have to establish itself more permanently in America. “In the United States, if you want to do something good [with your business]you have to do it here,” he said Home business. “You must be here.”

So Rimadesio began expanding its North American distribution network through multi-line showrooms, growing from one dealer to two, then to 20. “At that point, I started saying that if we wanted to do well in the United States, we needed our own showroom,” says Romano.

When Rimadesio began looking for a location, he was faced with the all-too-familiar sky-high prices of the Manhattan real estate market. Then the pandemic hit. “We had seen this space before COVID, but the money they were asking for was beyond anything we could even think of,” says Romano. “When COVID hit, I said, ‘OK, let’s check again. Another realtor gave us lots of options and told me the owner was open to a conversation about price. We reduced it by 37%, and I called [owners and brothers Luigi and Davide Malberti] and said we either do it now – the perfect price, the right location – or never. A week later, we agreed on the space.

The new flagship is spread over three floors totaling more than 6,000 square feet, a space that Italian architect took Andrea Pozzoli about a year to get a makeover. Led by Romano and a team of four, the showroom showcases the company’s entire product portfolio, from doors and shelves to panels and cupboards, allowing architects and designers to experience multiple Rimadesio products working in concert. “Designers can touch and see that Rimadesio goes beyond a simple sliding door – they see back panels, entire walls, passageways with furniture,” he says. “Suddenly they realize that Rimadesio is not just a product but a complete system. Not only do you sell more this way, but designers can find real solutions. They look like kids in a toy store. And it’s contagious – they use it in one house, then in another and in another. This is what we’re trying to do here.


In West Hollywood, Soho Home, design retail subsidiary of Soho House, is opening a Soho.Home.Studio location on Melrose Avenue. Spanning over 9,000 square feet, the two-story studio is the brand’s second to open in the United States and the first on the West Coast. Open to Soho House members only, the space will also feature a selection of works by member designers.

Inside The Palm Court Restaurant at RH San FranciscoCourtesy of HR

RH unveiled a new furniture gallery in San Francisco at Pier 70. Located in the historic Bethlehem Steel Building, the neoclassical facade was finished by the artist James Goodman and the adjoining space includes the retailer’s suite of furniture, lighting and home accessories, as well as The Palm Court restaurant.

Multidisciplinary creative group Industrial Craft Studio has opened its first physical store in San Francisco’s Mission District. The retail space features a selection of new and iconic pieces, including furniture and homewares, curated by the founder Max Burton and its team of designers.

Swedish design brand Hem has opened its first dedicated West Coast showroom in Los Angeles’ Arts District. Redesigned by Hem’s in-house team, the 1,800+ square foot space was once a dumpling factory, but now lends its postmodern backdrop to the brand’s home furnishings range.


Luxury mattress company Duxiana, known for its Dux mattress, has just opened a downtown Chicago showroom at 445 North Wells Street, just two blocks from The Mart. For the previous 15 years, the company’s Midwest presence was based in Hubbard Woods, Illinois.

Wallcovering titan Maya Romanoff has announced the opening of its Skokie headquarters, studio and showroom. Serving the greater Chicago area, the new location will allow designers to work with the brand’s in-house team, shop its collections and see the manufacturing process firsthand.


Luxury design firm McLean and Tircuit has moved its retail boutique and studio to historic Laurel. The new space will offer a curated shopping experience for custom furniture, home accessories and gifts in addition to interior design services from McLean and Tircuit.

Direct-to-consumer furniture retailer Interior Define has opened a new storefront in Baltimore Harbor East. The design studio concept includes staged vignettes to introduce a residential feel to the shopping experience.


Furniture and lifestyle brand Burrow has opened a new outlet on Newbury Street in Boston. Following the successful launch of an omnichannel retail approach led by its New York-based storefront, Burrow House Boston is the first of 10 new locations to open over the next two years as part of the brand’s strategic expansion.

New Jersey

Family-owned Schwartz Design Showroom has announced the opening of the Fulton Street Design Center in Edison. The 12,000 square foot space will house the Schwartz Design showroom, the company’s furniture manufacturing partners, and a dedicated mezzanine space to showcase fabrics and wallcoverings.

New York

After its successful launch in Los Angeles, textile manufacturer Kvadrat is now opening a second showroom in New York. Located at the corner of 475 Park Avenue and 58th Street, the showroom spans 8,000 square feet and includes two connected spaces. The main space, by the industrial designer Jonathan Olivaresfeatures Kvadrat’s contract lines, while the adjacent area by Vincent Van Duysen Architects displays the brand’s residential offerings.

Danish design brand By Lassen has unveiled a new two-story showroom in Tribeca, where architects and designers can find an assortment of the company’s upholstered furniture, storage furniture and home accessories .

Artisan rug brand Tufenkian has moved its New York showroom to SoHo. Serving the design trade in the tri-state area, the Wooster Street location also caters to retail customers.

Home accessories boutique Via Coquina, based in Palm Beach, Florida, has opened a second store in Sag Harbor. The Hamptons store will feature products that evoke the boutique’s signature outlook, a Mediterranean coastal assortment of owner-selected handcrafted items Cara Polite Ferro and Kevin Ferro.

Multi-line showroom Haute Living has unveiled its first New York location in Chelsea. The 7,000 square foot space showcases its host of brands including furniture companies TYP, By Lassen and 101 Copenhagen, lighting by Tom Dixon and more.

Irish design house Orior has announced a new flagship on Mercer Street in SoHo. Coinciding with the opening, the studio will launch a new collection of furniture and rugs, as well as the American premiere of the designer’s product. Katie Ann McGuigan.

Furniture retailer Arhaus has opened a new store in The Westchester, a shopping center in White Plains. The 17,800+ square foot location will serve the New York metropolitan area with its store selection and in-store design services.

Opening June 20, Design Within Reach’s new store will be located one block north of its former address. Located at 150 Greene Street in SoHo, the space moves away from the traditional showroom model to provide a smoother, more residential shopping experience.


British furniture and interiors company Timothy Oulton has opened a stand-alone gallery at Artz Pedregal, a growing design complex in southwest Mexico City. The new 4,850 square foot space features the brand’s signature lines along with its 3D room planning service.

Furniture, lighting and home accessories brand Fisher Weisman has opened a showroom gallery in San Miguel de Allende, Mexico. Located in the historic district, the space pays homage to the brand’s origins in the city.

In London, British interior design company Studio Ashby has unveiled Blewcoat, an appointment shopping destination for art and home decor. The original idea of ​​the founder Sophie Ashbythis new shop is inside the refurbished Blewcoat School, a National Trust listed 18th century building in the City of Westminster.

Soho Home continues to expand, San Francisco's new HR Gallery and more

Inside the new Lodes showroom in MilanCourtesy of Lodes

Soho Home has also announced the opening of Soho.Home.Studio Westbourne Grove in Notting Hill, London. Spanning nearly 8,000 square feet, the store will be open to members and non-members for interior design consultations with the Soho Home team.

Italian seating designer Very Wood has opened a showroom in Milan. The new location presents creations from the brands Rodolfo Dordoni, Neri&Hu, Philippe Nigro, Christophe Pillet, Patricia Urquiola and This Webster.

Italian lighting brand Lodes has opened its first dedicated showroom in Milan’s Brera district. The 2,000 square foot space marks the latest step in the 72-year-old family business’ growth strategy.

Gervasoni announced the opening of a new showroom in Milan. Founded in 1882, the Italian furniture and lighting brand now sits on Via Spartaco in a bright, contemporary 7,500 square foot space.

Modern furniture wholesaler and retailer Moe’s Home has opened its new headquarters in Vancouver. The more than 30,000 square foot space not only showcases the company’s product line, but will also serve as a design center for the region, hosting semi-annual markets in May and September.

Homepage image: Inside Rimadesio’s flagship NoMad showroom in New York | Courtesy of Rimadesio

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