DUBAI: Franco-Algerian singer Lolo Zouai has been unveiled as one of the stars of French fashion house Kenzo’s Fall/Winter 2022 campaign.
The floral collection is the brainchild of Kenzo’s creative director, Nigo, a Japanese fashion designer and founder of streetwear brand A Bathing Ape whose real name is Tomoaki Nagao.
Kenzo shined the spotlight on Zouai on Instagram this week, sharing a photo of the 27-year-old musician in a cardigan adorned with oversized blue poppies.
“@LoloZouaï, the French-born American R&B and pop musician, who thrives in the Fall-Winter 2022 collection KENZO poppy Gilet by @Nigo,” the post was captioned.
Despite Kenzo’s omission of her Algerian roots, the singer isn’t one to shy away from her heritage.
In fact, in 2020, she released a music video for her song “Desert Rose” which was an on-screen celebration of her North African lineage.
Filmed in an unnamed village located in Essaouira in Morocco, the Emilie Badenhorst-directed clip captured the star’s feelings of displacement and her desperate desire to reconnect with the fatherly side of the family’s culture and traditions.
“It’s a story I’ve needed to tell all my life,” she previously shared with Arab News. “I’m so grateful to have been able to travel to North Africa and work with an amazing director and crew to create this video exactly as I saw it in my mind.”
Zouai, who was born Laureen Zouai to a French mother and Algerian father in Paris, has had a stellar 2022 so far, releasing her latest single “Give Me a Kiss” in April and joining the pop Dua Lipa on her “Future Nostalgia” tour as opening act.
It looks like the fashion world is also starting to take notice of the singer.
The ‘High Highs to Low, Lows’ hitmaker is a Coach favorite and has appeared in several campaigns for the American brand.
She also has infomercials for Tommy Jeans under her belt and has previously teamed up with sportswear giant Adidas alongside other notable figures from France, including Manchester United footballer Paul Pogba and rappers Vald and Dinos, for the brand’s “Change is a Team Sport” campaign.
Meanwhile, when she’s not sitting front row at luxury fashion shows or posing for infomercials, she can be found performing on some of the hottest tickets in the world. fashion month.
In the past, she has performed at New York Fashion Week for Saint Laurent as well as KidSuper’s surreal Spring 2021 show.