Hotel Indigo opens a hidden city retreat in bustling Vienna


Boutique hotel brand Hotel Indigo, part of IHG Hotels & Resorts’ Luxury and Lifestyle portfolio, has opened its first property in Austria, Hotel Indigo Vienna – Naschmarkt. Conveniently located, the hotel is within walking distance of the historic center of the city, the ‘Margareten’ district, a culturally diverse area, comprising everything from the 19e century architecture to casual restaurants and secret gardens offering sanctuaries for travelers and locals alike.

Famous for its Baroque streetscapes and home to some of history’s most renowned composers such as Wolfgang Amadeus Mozart and Ludwig van Beethoven, Vienna is commonly referred to as the City of Music and is a favorite location for those whose interests lie in the form of art. . However, over the years the city has broadened its credentials, offering a modern and vibrant food and design scene, broadening its visitor audience to foodies and design enthusiasts. In the whole district ‘Margareten’ where Hotel Indigo Vienna – Naschmarkt is located, visitors will notice a relaxed and soothing ambience, filled with secret gardens bringing a touch of botanical vibrancy to the metropolis – all reflected in the hotel’s design aesthetic.

Just as no two neighborhoods are the same, no two Hotel Indigo properties are the same – each inspired by its unique locality that tells a distinct story celebrating the people, places and experiences that make them unique.

With 158 rooms, Hotel Indigo Vienna – Naschmarkt reflects the history of the neighborhood’s secret gardens and hidden gems, through colorful tropical-themed wallpaper and rich plant-inspired artwork covering the walls. Drawing inspiration from famed local architect, Otto Wagner, a key member of the Secessionist movement, guests will find touches of gold used in bathroom fixtures as well as intricate patterns, made famous by Otto, woven into the design of the rug. in the corridor. , and the tiles behind the reception. Otto’s love of gold, Art Nouveau design and ornate patterns can also be seen in famous local buildings such as the Majolikahaus, a short walk from the hotel. From the ground floor, the building appears innocuous, but when guests look up to the sky, they will see that the upper floors are decorated with lavish floral designs in brightly colored porcelain and gold leaf, a feature of the new style.

Stefanie Augustin, General Manager, Hotel Indigo Vienna – Naschmarkt, commented: “We are thrilled to open our doors and welcome our first guests to the first Indigo Hotel in Austria. We sit at the heart of the surrounding neighborhood and strive to make all locals proud, helping to bring some this outside story in so guests can truly experience what Vienna has to offer.”

When guests arrive at the Hotel Indigo Vienna – Naschmarkt, they will be greeted by a bronze metal facade – intended to represent the city’s move into the modern design scene. The hotel entrance is small and discreet, leading guests through a long hallway adorned with green plantings and down to the “hidden” hotel lobby and public area. At the center of the hotel is an atrium flooded with natural light and filled with native hanging plants, bee-friendly flower beds and grasses, and various trees creating a seamless transition from city life to a sanctuary of calm. Not forgetting the region’s silk past, visitors will see subtly heritage-inspired patterns and textures incorporated into the upholstery. Traditional Viennese lace and net patterns appear on the carpet chairs and lamps in the rooms, a familiar pattern is part of Viennese craftsmanship.

Continuing the secret garden theme, Hotel Indigo Vienna – Naschmarkt features a rooftop garden resembling an urban jungle, hoping to create a new habitat for insects and birds, contributing to biodiversity that surrounds the hotel.

Pigment, the on-site restaurant takes inspiration from the nearby Naschmarkt, a fusion of cultures and culinary delights, and brings local ingredients to life. A foodie destination to be proud of, Pigment’s menu was designed to bring together people, locals and guests, who love to discover new things, new places and new experiences through food. The restaurant’s signature dishes also reflect the hotel’s overall leafy theme and feature simple vegetables and greens presented in a new and contemporary way. On the ground floor of the hotel, there is also a lobby bar, where everyone can enjoy snacks and cocktails created by the talented mixologists of the team.

Rooms at Hotel Indigo Vienna, Naschmarkt are available for booking from €145 per night, in a standard double room. Customers must book directly through and sign up (for free) to become an IHG One Rewards member – giving them more flexibility and control with the ability to choose to be rewarded their way by offering more choice, value and relevant benefits than ever before previously.

Hotel website

Hotel Indigo Vienna, Naschmarkt
Rechte Wienzeile 87
Vienna, 1050

+43 1 8909373

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