Fendi Casa Corporate Relaunch Signals Fashionable Update

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Above: A living room suite from the new Fendi Casa collection.

Fendi is Roman by birth, having started in the city as a fur and leather workshop in 1925. Civilta Italiana Palace is its historic headquarters, the financial and artistic command post of the company. This is where we are introduced to the revival Fendi Housea kind of marriage between Fendi and Design, owner of several historic brands in the world of luxury furnishings and lighting. Recently joined, Fendi and Design Holding gave birth to Fashion Furniture Design (FF Design), a company focused on developing Fendi Casa’s business and strengthening the links between the house’s trendy fashion collections and its decoration branch. interior.

Silvia Venturini Fendi, pictured at Fendi’s headquarters at the Palazzo della Civiltà Italiana in Rome.

courtesy Fendi

Silvia Venturini Fendi, the house’s artistic director of accessories and menswear, has signed on as creative director, taking over the interiors business that her mother, Anna Fendi, started in 1987. The house codes are evident through the new introductions: FF of the famous Baguette bag as well as the “Karligraphy” script logo, designed by the late Karl Lagerfeld; the arms of a luxury sofa are an oversized version of the house’s signature Pequin stripes. Collaboration is key at the new Fendi Casa, with contributions from Cristina Celestino, Oi workshopand Toan Nguyen, among others. “It is essential to engage with international talents who can contribute to the evolution of our aesthetic,” says Venturini Fendi. “Creativity should not be curbed.” To that end, April marked the opening of a new Fendi Casa flagship in Milan, with the hope that some of the brand’s next collaborators will be curious shoppers, eager to bring Fendi home.

may 2022 cover elle decor

This story originally appeared in the May 2022 issue of ELLE DECOR. SUBSCRIBE

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