Eco-friendly home furnishings brand Mitchell Gold + Bob Williams presents a collection of luxurious upcycled fabrics in collaboration with the Seaqual initiative

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Made from SEAQUAL® MARINE PLASTIC transformed into SEAQUAL® YARN, the collection offers 12 exclusive fabrics in three ocean-inspired patterns with a pleasantly very soft touch and color palette. The new fabrics complement the company’s range of comfortable and modern upholstery fabrics, sustainably produced, handcrafted by skilled artisans in its North Carolina plant. The fabrics also offer easy-care performance qualities, making them smart design solutions for homes with children and pets. Additionally, some fabrics may be used in contract-grade projects.

Collaboration is part of the business Spring 2022 collection, which celebrates design from a new angle. Consumers can experience the look and feel of fabrics in 24 exclusive shops nationwide, where they’ll find modern American designs featuring the collection. Free fabric swatches are available to customers in-store, as well as through MG+BW Virtual Designers in 35 locations nationwide, and on mgbwhome.com.

“Sustainability is part of every decision we make, and we are committed to designing for a healthier planet,” said Allison O’Connor, Chairman and CEO. “We are delighted to collaborate with SEAQUAL INITIATIVE, a community of individuals, organizations and businesses working together to help clean up our oceans. By joining this strong collective, our stewardship efforts can have a far greater positive impact on the planet than working as one company. Every effort to reduce waste is a worthwhile endeavor and central to our brand values. We are delighted to have created this beautiful collection of sustainable and eco-friendly fabrics with high quality SEAQUAL.® YARN.”

MITCHELL GOLD + BOB WILLIAMS SEAQUAL INITIATIVE FABRICS:

Performance Textured Chenille: A heavily textured chenille with a water repellent finish, available in four classic neutral colors.

Performance Lattice Track: Available in four warm neutrals and cool silver shades, this intricately textured chenille offers a water-repellent finish.

Performance thick basket weave: A classic basket weave with a pronounced warp and weft feel, available in four soothing shades.

“Since the day we started the company, we dreamed of both helping to care for Mother Earth and helping our customers choose comfortable, quality furniture for their homes,” said Bob Williams, Co-founder & President of Design. “Our SEAQUAL The INITIATIVE fabric collection gives us another opportunity to do just that. By customizing their upholstered pieces with these fabrics, our customers create beautiful, easy-care furniture and help end plastic pollution.”

To date, more than 200 tons of littler marine have been transformed into SEAQUAL® MARINE PLASTIC by SEAQUAL INITIATIVE. Learn more about SEAQUAL.org.

“SEAQUAL INITIATIVE is pleased to have Mitchell Gold + Bob Williams support in this fight against marine plastic pollution with this new collection of SEAQUAL® MARINE PLASTIC fabrics,” says Marc HartnelDirector of Operations, for SEAQUAL INITIATIVE.

Find more information about the Mitchell Gold + Bob Williams SEAQUAL INITIATIVE here.

For design inspiration, follow @MGBWhome on Instagram.

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About SEAQUAL INITIATIVE

SEAQUAL INITIATIVE works with NGOs, fishermen, authorities and local communities to help clean up our oceans. Marine litter from our beaches, ocean floor and surface, rivers and estuaries is collected by clean-up programs. It is then sorted into different types of materials and the plastic part is cleaned and transformed into SEAQUAL® MARINE PLASTIC. Manufacturers certified by SEAQUAL INITIATIVE produce the high-tech yarn SEAQUAL® YARN from the collected waste, which is then transformed by companies in many sectors into sustainable products.

On Mitchell Gold + Bob Williams

Mitchell Gold + Bob Williams started with the seed of an idea that continues to guide everything it stands for: comfort for all. Since 1989, the brand has been dedicated to Design for Living Well, creating modern legacies while continually striving to reduce its impact on the planet through responsible sourcing of materials and partnerships with brands and initiatives focused on Sustainable development. Committed to enduring quality and American craftsmanship, Mitchell Gold + Bob Williams the upholstery is handcrafted by generations of skilled artisans to its North Carolina factory, creating works of art that stand the test of time. Extensive furniture customization options let customers create pieces that are uniquely their own, while the brand’s Design Services team offers free help in-store, online, virtually or from the comfort of home. Mitchell Gold + Bob Williams collections also include modern tables & storage, contemporary lighting, luxury carpet, European bed linen, ambiance perfume, wall artdecor and a high end outdoor furniture collection. The brand also supports interior designers, architects, builders and design professionals with a strong Trade Program and Contract division. Login with Mitchell Gold + Bob Williams at any of its 24 Signature stores across the country, 35 Virtual Design locations and 3 international stores, as well as online at mgbwhome.com. Find design inspiration on Instagram at @MGBWhome.

THE SOURCE Mitchell Gold + Bob Williams



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