Our ‘The best room in’ section offers an overview of some of the most charming, luxurious and iconic properties in the world.
Paris has an embarrassment of wealth when it comes to almost everything, but especially its grand dame hotels. The Hôtel de Crillon, the Ritz, the Four Seasons George V, Le Meurice, Le Bristol, Plaza Athénée, the list goes on, each at least a century old and dripping with exquisite royal splendor. For affluent travelers, it’s a dream. For modern hoteliers, on the other hand, the city turns out to be a rather difficult – and very particular – market to exploit. Still, it was a challenge that Silvio Ursini, vice-president of Bulgari and mastermind of its relatively nascent division of hotels and resorts, was willing to accept, claiming a prominent real estate boom in the famous Golden Triangle. of the French capital for the brand’s seventh place in the world. ownership (after outposts in Milan, Bali, Shanghai, Beijing, London and Dubai). “It’s been on our radar since day one,” he says. “Paris is the capital of fashion, jewelry, gastronomy and hotels. It’s a challenge, but it’s essential.”
The Bulgari Paris Hotel, which officially opened last week, sits literally across from the Four Seasons George V, but seemingly to distant worlds, a sleek, contemporary, ultra-Italian luxury courtyard bastion in the midst of a Haussmann sea , Fine Arts and Art Deco. Of its 76 rooms, 56 of them are suites, the largest of which, the Bulgari Penthouse, is a sprawling 4,000-square-foot two-story palace with an additional 6,000 square feet of outdoor space, including a garden. lush rooftop and terrace that faces the Eiffel Tower. Downstairs, the hotel’s signature restaurant is run by Michelin-starred chef Niko Romito, who oversees the catering programs at all Bulgari hotels. (A personal trainer is thankfully available for mornings after too much midnight spaghetti. The spa’s mosaic-lined semi-Olympic pool is the same.)
Warm hospitality, Italian-speaking staff, and sparkling nightly aperitifs in the dark and sexy lounge can leave guests forgetting for a moment that they really are in Paris. But on closer inspection, the details are undeniably rooted in her host country. The beautiful straw marquetry patterns that line the dining room walls of the Penthouse Suite come from a local workshop, as are the bespoke herringbone rugs found in each room, meant to remind of the hardwood floors in the living room. chevrons so emblematic of Parisian apartments. “We’re never going to use them again. They are very specific to this place,” says Ursini. “And room service onion soup.”
As for leaving the Bulgari mark? Only with a touch of the feather. You may notice the snake house icon subtly etched onto a bathroom glass wall, or perhaps imprinted on a bedside tray. But that’s all. “No snake grips,” he said. “There are constant references to the brand without being in your face.”
Below, excerpts from T &C’s conversation with Ursini about her favorite room at the Bulgari Paris hotel, and why it’s exactly the kind of place the city needs right now.
Can you detail the philosophy that has made Bulgari Paris an establishment composed of 75% suites and 25% rooms?
It has been a learning curve. With Milan, our first hotel, we have built very few suites. Next thing you know, we were filling the suites first and the cheapest rooms were the last to sell. It’s been repeated over and over again – we’ve found that our brand and model are more, let’s say, interesting for the client of the suite. Here in Paris, even though we have a small property, I was convinced it was the right thing to do.
Paris being so synonymous with a certain style and very high class of hospitality – coupled with the general resistance of Parisians to radical change – was the challenge of overcoming all of this something you have considered?
Yes a lot. The experience you have in these traditional places is very pleasant, there is no doubt about it. You go to other cities and the competitors are pretty poor, here they are great. Yet the more we talk to our clients, the more we see that our style works. Take the Bulgari Hotel Dubai: everyone said, “You’re crazy, you have to make gold and some very decorated stuff or the locals won’t get it.” We said, ‘No, they will have it.’ And they got it. In Paris, the big palaces try to imitate this very rich and opulent style, but Paris was also the capital of Art Deco. It has been the home of great contemporary architects and designers. So I think people will understand.
Luxury is quite timeless, but the world is changing. The same client had different clothes 20 years ago, a different car, a different boat. And these hotels have remained the same. A little updating, I think, is welcome. One thing I take special care of is doing nothing fashionable. I’m not into the “wow factor” at all, because when you do the “wow” thing, after six months, you’ve had enough. Our hotels are contemporary, on the one hand, but timeless.
What is the best room in the hotel?
I like the suites with loggias, they are almost resort-ish. There is one on the eighth floor, the Executive Suite Terrace (rates start at $ 4,300 per night) which has basically the same views from the penthouse.
Who is the regular at the Bulgari hotel?
Very difficult to say, it is a tribe of different ages, different nationalities. They share the same attitude and more or less all know each other, it’s very clubby. And they like that kind of place. People who like super classics, they just don’t get it.
At the end of the day, I think it’s the people who appreciate this level of quality. Who understands that these are Italian brand tables that they could buy in a store, not a hotel table. The fact that we have filled the place with the residential things that they can have at home makes them feel like they are at home. But not in a cheesy way.
Bulgari Hotel Paris rates start at $ 1,400 per night for an executive room to $ 35,000 per night for the penthouse suite, bulgarihotels.com
This content is created and maintained by a third party, and uploaded to this page to help users provide their email addresses. You may be able to find more information about this and other similar content on piano.io