3 SOUTHERN CALIFORNIA FASHION BRANDS COLLABORATE FOR ‘THE PICKLE,’ CELEBRATING THE UNOFFICIAL START OF SUMMER AND THE GROWING OBSESSION FOR THE SPORT OF PICKLEBALL

0

THE PICKLE: A luxury, avant-garde capsule collaboration Pickleball Bags and Accessories

Fenix ​​Sportier, Ping Pong Surf Club and Good Together House offer court-beach style

LAGUNA BEACH, Calif., May 24, 2022 /PRNewswire/ — Three top beach-based SoCal fashion brands come together to kick off summer in true coastal luxury style with the launch of “THE PICKLE.” The forward-thinking collaboration comes from Fenix ​​Sportier, Ping Pong Surf Club and Good Together House, and is all about introducing sleek, elevated court-ready accessories suited to the sport’s growing obsession with pickleball.

“Pickleball is becoming an obsessively popular sport and, even more so, a great social activity. Isn’t it time to make it classy and add some style and luxury to the sport?” mentioned Lauren BrukschCEO/Designer of Fenix ​​Sportier, a premium athletics brand of luxury leather sports accessories, all designed and handcrafted locally in its Los Angeles studio.

The LE PICKLE capsule collection launches today with a “table tennis. Pickle. Pizza night
to Laguna Beach commercial mainstay of Good Together House, an upscale boutique of Laguna Beach design veteran Dana Brown (co-owner of Laguna Supply) embodying the understated and sophisticated aesthetic of “coastal luxury” of Laguna Beach.

To create a truly unique “court to beach” inspired product, Ping Pong Surf Club brings its cool and artistic graphics to the collaboration, inspired by its flagship sold-out brand, LE SURF. The whole brand is conceived and designed by the founder/designer Raan Mellowho runs the Ping Pong Surf Club and is a veteran of over 20 years in the surfing industry.

The LE PICKLE collaboration is a playful and chic name that nods to today’s pickleball obsession and infuses pickleball accessories with sophisticated, modern design and luxurious details like perforated leather, zippers and graphics. cool.

Fenix ​​Sportier is the headliner of the capsule collection with the design of an exclusive collection of perforated leather pickleball covers/shoulder bags featuring the LE PICKLE graphic, as well as leather pickleball cap holders and suede and smaller dopp kits/equipment bags embossed with “Pickleball All Day Everyday”. Good Together House will also carry several other popular Fenix ​​Sportier styles that are summer staples, including clear beach/boat/pool tote bags in various sizes, leather visors perforated and other small accessories perfect for life in the field and in the cabin.

With the demands of summer’s defining moments such as Memorial Day, Father’s Day and graduation, the founders of the collaboration wanted to provide an easy-to-go gift concept with an easy shopping experience. Many of the Fenix ​​Sportier designs can be further personalized by being sent close to the brand Los Angeles studio for monogramming and embossing, making it the perfect heirloom leather keepsake for important occasions.

The Fenix ​​Sportier LE PICKLE capsule collection and other styles at Good Together House include:

  • The Addict – Leather Pickleball Cover/Shoulder Bag – $275
  • Ball Boy – leather ball or bottle holder – $180
  • 24/7 bag – cosmetic bag/dopp/leather equipment bag (“Pickleball All Day Everyday” or Tennis or Golf) – $175
  • The Gameday Bag – a stadium-approved transparent bag for the style-conscious sports fan, now also a must-have “it” bag – $375
  • The Visor – perforated leather visor – $150
  • Billie Bag – perforated leather tennis racket bag – $1,000

Good Together House will also feature a colorful collection of t-shirts, sweatshirts, bags, hats and rugs featuring LE SURF and LE PICKLE graphics.

Former Mattel executive and lifelong tennis enthusiast, Lauren Bruksch founded the Fenix ​​Sportier label with a mission to bring style and fashion to the court. She imagined a product she could take from the tennis court to a business lunch and launched the athleisure luxury line in 2018 in Manhattan Beach, California. Now, the brand covers styles and sports with the aim of adding style and luxury to the sport, whether a player or a fan.

“We are thrilled to be part of this SoCal collaboration and to work with other creative and beach-inspired minds. Laguna Beach the customer is looking for understated luxury and high design details – casual, cool. THE PICKLE is exactly that,” says Lauren BrukschFounder of Fenix ​​Sportier.

Downloadable press images available here.

About Fenix ​​Sportier
Fenix ​​Sportier is a premium athletics brand of handcrafted women’s sports accessories, founded on the principle that sport and fashion should not be mutually exclusive. Born on the tennis court in 2018 by a marketing veteran and avid tennis player Lauren Bruksch, Fenix ​​Sportier offers European luxury and modern style through an assortment of game bags, perforated leather racquet bags, cosmetic bags, duffel bags, visors and other small leather goods for the unique needs of sophisticated sports enthusiasts. Each product exudes a distinctive character, combining craftsmanship, design and innovation from a woman-owned company. Fenix ​​Sportier is available at select retail stores, with the full collection available to purchase online at www.fenixsportier.com. Fenix ​​Sportier is headquartered in Manhattan Beach, Californiaand is proudly made in Los Angeles. For more information, please visit www.fenixsportier.com

Media inquiries:
Merideth Gilmor | Modern Global Communications | [email protected] | 917.860.5792

SOURCE Fenix ​​Sportier


Source link

Share.

Comments are closed.