Serena & Lily Furniture Company to Create 75 Jobs at New Distribution Facility in Rincon


Serena & Lily, a high-end furniture company, will create 75 jobs by setting up its first East Coast operation at a 1.2 million square foot distribution facility in Effingham County.

“Our unparalleled logistics infrastructure by air, land and sea is an asset to any business that chooses to locate here,” Governor Brian Kemp said. “We are home to the fastest growing port in the country, and Georgia has established itself as the logistics hub of the Southeast. We are delighted that Serena & Lily have chosen Georgia to expand their business, and we look forward to helping them reach markets around the world.

Based in Sausalito, Calif., Serena & Lily has chosen Effingham County for a new $55 million distribution facility located at the Georgia International Trade Center on Highway 21 in Rincon. Hiring will begin in February 2022 and additional Warehouse Associate positions will be filled by March 2022. Those interested in employment opportunities at the facility should visit

“After extensive exploration, we believe Effingham County will be an ideal location for Serena & Lily’s first distribution center on the East Coast, and we look forward to partnering with local, county and state authorities. state to drive the growth of our brand,” said Sean Connelly, Chief. COO of Serena & Lily. “With its proximity to the Port of Savannah and our East Coast customers, this facility will play a vital role in supporting our infrastructure network to shorten lead times and ultimately improve our customer experience. .”

“We are thrilled to have a reputable company like Serena & Lily in our community,” said Troy Smith, chairman of the Effingham County Industrial Development Authority. “We owe special thanks to our development partners in Chesterfield and Stonemont for helping to attract world-class businesses to Effingham County.”

“We are delighted to welcome Serena & Lily to the logistics community and as a Georgia Ports customer,” said Griff Lynch, executive director of Georgia Ports Authority. “The extensive carrier network and landside connectivity of the Port of Savannah will provide the furniture and décor business with efficient access to global suppliers and domestic markets.”

The Georgia Department of Economic Development (GDEcD) was represented by Deputy Director of Global Commerce, Alyce Thornhill, in partnership with the Effingham County Development Authority, Georgia Ports Authority and Georgia Power.

“When we talk to businesses around the world, the connectivity and services provided by our world-class Georgian ports continue to be a driving factor in their decision,” said Georgia Department of Economic Development Commissioner Pat Wilson. . “I’m confident that Serena and Lily will find success here as they establish their east coast operations in Rincon.”

About Serena and Lily
Founded in 2003, Serena & Lily is a design-driven luxury interiors brand that inspires discerning customers with timeless exclusive products and high levels of personalized service to create their own home. Known for its laid-back yet sophisticated look with a refined coastal aesthetic, the brand inspires customers with a distinct and upbeat point of view that epitomizes casual elegance. Categories include furniture, bedding, rugs, pillows, wallpaper, lighting, art and decor. Serena & Lily offers free design services, allowing customers to work one-on-one with Serena & Lily’s expert in-house consultants, available for in-store and virtual consultations, as well as in-home appointments to bring customers’ decoration visions to life. There are 15 designer boutiques located in Atlanta, GA, Bethesda, MD, Boston, MA, Del Mar, CA, Chicago, IL, Dallas, TX, East Hampton, NY, Newport Beach, CA, Pacific Palisades, CA, Palm Beach, FL, Philadelphia, PA, Summit, NJ, San Francisco, CA, West Hollywood, CA and Westport, CT. The company is headquartered in Sausalito, California. Please visit for more information and to discover the collection.



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