Annie Selke partners with Perigold to renovate and redecorate her mid-century home in Palm Desert | national


BOSTON–(BUSINESS WIRE)–March 16, 2022–

Peridorthe leading destination for access to the best home brands in the world of design, today announced an exclusive collaboration with Annie Selke, founder of The Annie Selke Companies, including Pine Cone Hill bedding and Dash & Albert rugs, to transform her mid-century home in Palm Desert, California. Along with Perigold, Selke took her three-bedroom, three-bathroom home up into the half-timbering, then revived as a light and airy modern escape nestled in the community of Marrakech, a haven of glamorous pink homes designed by the designer. Hollywood Regency architect John Elgin Woolfe.

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With Perigold, Annie Selke transformed her mid-century home, located in the famous Marrakech Country Club in Palm Desert, California (Photo: Business Wire)

“My last home renovation was a renovation fantasy coming true, and I was fortunate enough to enlist the Perigold team to collaborate,” Selke said. “With their curated furniture selection, I was able to transform my home away from home into the fresh, modern space I had always dreamed of and bring my vision to life.”

Annie Selke is known for creating beautiful spaces that elicit comfort and joy through her playful use of color and pattern combined with classic designs. For the renovation of his second home located in the famed Marrakech Country Club community, Selke brought a fresh design perspective to the project, reimagining every room of the house – inside and out – imbued with his distinctive style. . Drawing inspiration from Perigold’s extensive collection of trusted brands, the collaboration includes furniture from Bernhardtkitchen and bathroom light fixtures Brizoappliances Coffee and the lighting of FLOS and Visual comfort.

“Our customers continue to be inspired by Annie’s unique style and design expertise through her selection of handcrafted products, and we couldn’t be more thrilled to unveil our latest collaboration. It was a pleasure working with Annie and to see her creative vision unfold as we fit out her second renovation in the Marrakech community, transforming her mid-century home into a joyful desert oasis,” said Rebecca Ginns, Director of Perigold. and state-of-the-art fixtures to the highest quality furnishings, Annie has drawn from Perigold’s extensive selection to create a fresh, modern space that feels right at home.”

A valued member of the Perigold design consultancy, Annie Selke brings her unique products to Perigold customers along with her product and design expertise. Find out more about the project, get his design tips and shop the project at

Perigold is powered by Wayfair Inc., which includes Wayfair, AllModern, Birch Lane and Joss & Main. Follow @perigold on Instagram and Facebook for more access to inspiration from the luxury house.

About Annie Selke companies including Pine Cone Hill bedding and Dash & Albert rugs:

In 1994, Annie Selke launched the Pine Cone Hill bedding business on her dining room table in Richmond, Massachusetts.

More than twenty-five years later, the company employs over 220 people (50 of whom are based in India) and has a 179,000 square foot headquarters, built around an 1863 woolen mill that produced uniforms and blankets for Union soldiers during the Civil War. War. The campus includes an extensive warehouse, product design lab, art and textile archive, photo studio, and marketing, finance, and customer service teams.

Annie launched Dash & Albert, a brand specializing in handmade cotton and wool rugs, in 2004, and the rugs quickly made their way onto countless magazine covers and into the Obama White House.

Its rugs and bedding are sold by more than 6,000 fine retailers worldwide, including Garnet Hill, Sundance and online luxury retailer Perigold. In 2016, Annie launched a direct-to-consumer catalog that reaches millions of consumers each year.

Annie holds degrees in Textile Science from the University of Vermont and in Buying and Merchandising from the Fashion Institute of Technology. In 2010, she was named Massachusetts Small Business Person of the Year, and in 2017, she established the luxury inn 33 Main in her hometown of Lenox, Massachusetts, providing consumers with a branded immersion experience.

About Perigold

Perigold reveals an unknown world of luxury design, providing unprecedented access to trusted brands in one place. Founded in 2017, Perigold offers the largest ever collection of luxury furniture in all styles and categories, inside and out. With carefully curated original designs, one-of-a-kind pieces, designer access and free white glove delivery, Perigold empowers consumers and trade professionals to confidently create extraordinary spaces. Based in Boston, Massachusetts, Perigold is part of the Wayfair Inc. (NYSE: W) portfolio of brands.

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CONTACT: Perigold

Susan Frechette

Annie Selke

Sarah Burrell



SOURCE: Peridor

Copyright BusinessWire 2022.

PUBLISHED: 03/16/2022 08:01 AM/DISC: 03/16/2022 08:02 AM

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