Your storefront is the first thing your customers see and the first chance you have to draw them inside. Follow these 10 retail design tips to help your storefront attract more customers.
First impressions count, and with your storefront, that’s the only time you To do want people to judge a book by its cover.
Brick-and-mortar stores have been hit hard this year and they’re looking for new, affordable ways to drive potential customers through their doors. In addition to competing on customer experience, stores are now competing purely for people’s attention.
Retail merchandising and design is a key part of retail management strategies. In this article, we explore 10 retail storefront design tips that will help you engage customers, increase foot traffic, and most importantly, increase sales.
10 retail design tips you can use:
- Use words and quotes
- Use a theme
- light this up
- Add signage
- Roll out a welcome mat
- Showcase your bestsellers
- Set up sandwich boards
- Add flowers or planters at the entrance
- Decorate with balloons
- Add QR codes to your storefront
1. Use words and quotes
What better way to let potential customers know what to expect in your store than with your own words?
Use clear window space to write phrases, words or quotes that will appeal to passers-by. With a few chalk pens, it’s an inexpensive, space-saving and eye-catching way to grab people’s attention. Here are some examples you can try:
- If you’re having a sale, you can simply write the word “sale” along with any discounts or offers customers can expect to find, such as 50% off or buy one, get one free.
- When you launch a new product or service, dedicate the entire storefront to it. In the image below, a bookstore has dedicated the entire storefront to a recently released book.
- Quotes, phrases and sayings also give retail stores an interesting edge – and also make your store a prime candidate for a social media snap, which means free publicity.
2. Use a theme
You don’t have to wait for Christmas or Halloween to theme your storefront.
In the image below, the retailer used “a rainy day” as the central theme, adding a comfy chair and throw pillows as a backdrop of raindrops and clouds hanging from the window.
An intentional and obvious theme helps tie the whole scene together and allows you to use merchandising techniques to situate several related products together in the store window.
3. Turn it on
Adding lights to your storefront is a great way to showcase your products and retailer promotions, but lighting can also be used creatively to draw attention to your store.
Rope string lights can create a rustic, boutique vibe, while spotlights allow you to showcase certain wares.
4. Add signage
Signage gives you the opportunity to showcase your store’s brand image and personality, but attractive signage also leaves an impact on customers. If your signs are unique and recognizable, they will be more memorable. Craft signage will appeal to your target audience, stand out from the crowd and generate interest in your store.
Signage is also important once customers are inside your store. Clear labeling where products can be found helps guide your customers around the store and gives your layout design a sense of organization.
5. Roll out a welcome mat
Laying out a welcome mat is a great way to grab the attention of passers-by. Welcome mats don’t have to be the typical brown rugs people expect to wipe their feet on, but something that gives an air of luxury and contrasts with other stores on the same block .
You can also get creative, like Kate Spade did, by painting a rug on the floor that lets customers know they’re going to have a different retail experience.
6. Showcase your best sellers
Using your retail management tool or retail POS software, you can discover your top-selling products and display them front and center in your storefront. You can also find out which products normally sell well together and use cross-merchandising to place those products together.
Since your top-selling products will change over time, this gives you more opportunities to regularly refresh your retail storefront design.
7. Set up sandwich boards
Installing sandwich panels outside your store is a proven method of introducing foot traffic to stores. Simple, inexpensive and effective, a sandwich panel gives you a blank canvas that you can change whenever you see fit to pique customers’ interest.
Here are some examples of what you can write on sandwich panels:
- Details of in-store promotions
- Information about the products you sell
- Funny Quotes and Captions
The more often you change the message on your sandwich panels, the more memorable it is likely to be for passers-by, especially if they typically take the same shopping routes.
8. Add flowers or planters at the entrance
Real or fake flowers and plants can accentuate a store entrance. They also act as a great magnet for social media snaps. Flowers can be especially eye-catching if your store is on a street with no other stores and little color or building differentiation.
9. Decorate with balloons
Don’t save balloons for your grand openings or your store’s anniversary. Done well, balloons provide a striking accompaniment to the window display and are a cheap investment.
Balloons work best when you’re promoting a sale, a new line, or hosting an in-store event.
10. Add QR codes to your storefront
QR (quick response) codes are often offered as a mobile payment method, but they can also be a great addition to your retail storefront. These are black and white codes stuck to shop windows with a sticker.
When customers scan the code with their phone’s camera, they can access any additional information you want to provide them. This gives the customer a better retail experience, especially if they don’t have time to enter your store at the moment.
Here are some examples of information you can include in QR codes:
- Links to in-store discounts and offers
- More information on product launches
- Links to your social media pages
QR codes are a great marketing method for retail stores. By offering discounts in exchange for email addresses, you can create an email marketing database to which you can send regular emails notifying people of special events, sales, and offers.
Window design tips to attract customers
Whether you are about to open your retail store or just looking for storefront design ideas to revamp your store, always keep your brand in mind when implementing new changes. What works for one store doesn’t necessarily work for yours, and it’s important to stay true to your store’s identity.
The fun doesn’t end there, however. Once you have successfully attracted customers to your store, you need to ensure that your store layout, store construction plan, and retail merchandising efforts are also well thought out to encourage customers to shop. purchase.